Branding

A practical one-page brand guide should answer the visual questions a small team faces every week. Use this framework to define logos, color roles, typography, imagery and real applications without squeezing an entire brand manual onto one sheet.

Rebrand existing packaging in stages by separating urgent corrections from cosmetic changes, testing transitional components and setting a firm cutover plan.

Simplify an overgrown brand palette by removing duplicate functions, assigning every surviving color a role and testing the system in real layouts.